Rich Thau

President and Founder of Presentation Testing, Inc.

“Our research shows that Americans agree: More bureaucracy will not give us a cleaner environment. What will, however, are conservative clean energy solutions. Promoting these solutions should be a priority in any 21st century conservative governing agenda.”

Biography

Rich Thau is the president and founder of Presentation Testing, Inc. Thau has spearheaded groundbreaking research in public policy, financial communications, insurance, trial consulting, and infomercials. His firm’s clients include the U.S. Chamber of Commerce, Business Roundtable, American Chemistry Council, the Biotech Industry Association, Vanguard, T. Rowe Price, NBC News, CNN, United Healthcare, HBO, the Pharmaceutical Research and Manufacturers Association, the American Enterprise Institute, the Ethics and Public Policy Center, and America’s Health Insurance Plans.

Thau regularly advises leaders in Congress and their staffs, Presidential campaigns, and corporate executives on how to improve their messaging; his recommendations have shaped the national debate over Social Security, Medicare, and tax reform. His firm’s recent policy messaging projects have focused on climate change, immigration, foreign policy, welfare, energy, government spending, healthcare, labor/management issues, and international trade.

Thau is also the publisher and co-founder of a monthly e-newsletter called the Constituent Communications Alert, which is read by senior House staff.
Before founding Presentation Testing, in 1993 he co-founded Third Millennium, the leading non-partisan think tank for Gen Xers. Thau has testified before the U.S. Senate Budget Committee’s Social Security Task Force and the U.S. House Social Security Subcommittee. He has also spoken at Harvard, the University of Virginia, and Georgetown, as well as before numerous civic and corporate audiences. He is the co-author of the career advice book Get It Together By 30 (Amacom, 1997) and co-editor of an anthology of intergenerational essays titled Generations Apart (Prometheus, 1997). Thau is a member of the Qualitative Research Consultants Association. He is a 1987 Phi Beta Kappa graduate of Haverford College, where he received a B.A. in History (with honors). Prior to co-founding Third Millennium in 1993, Thau was a senior editor at MagazineWeek, the trade magazine for the magazine industry. During his 3 1/2 years there he authored more than 800 articles. Raised in Roslyn, NY, Thau lives in Bala Cynwyd, PA, with his wife, Nicole Tell, Esq., and their son Ezra.

Education

B.A. History from Haverford College

Area of Expertise

Messaging and Research